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Public formats guide

Use the News Pulse media kit to map placements, formats, and creative needs.

This page is a public planning reference for display, article, ticker, and sponsored-content formats on News Pulse. It is deliberately inventory-focused, with no pricing, rate cards, or policy review content.

Display formats
Article placements
Ticker sponsors
Sponsored content formats
Supported languages
Creative guidance
Planning note
Formats overview only
Placement descriptions are public-facing and intended to support creative planning.
Pricing and booking terms are handled directly with the ads desk.
Use this page alongside campaign goals to decide which format mix to discuss next.
Request booking guidance
Inventory

Display formats

Core display inventory available across the public reading experience.

Homepage banner formats

Standard homepage banner inventory for repeat visibility near top-level public navigation and news discovery.

Right rail formats

Sidebar units suited to browsing and article contexts where readers are already in active consumption mode.

Billboard

Large-format billboard inventory intended for premium homepage presence and strong campaign impact.

Format planning
Use format mix, not one placement in isolation.

Strong public campaigns often combine high-visibility display placements with reading-flow formats or sponsored storytelling, depending on the message depth required.

Display formats support broad awareness and top-level visibility.
Article placements work best when the campaign benefits from contextual attention.
Sponsored content formats add room for explanation, narrative, and CTA-led journeys.
Reading environments

Article placements

Formats used inside or around article reading sessions.

Inline article placements can appear within the reading flow where a public ad unit is appropriate.
Article-end placements support campaigns that benefit from appearing after the reader finishes the story.
Article environments are best suited to clear, legible creative that respects reading continuity.
Live surfaces

Ticker sponsors

Brand association inventory used around breaking and live update ticker experiences.

Ticker sponsors are best suited to concise branding and message clarity rather than dense copy.
These placements align with breaking and live-update environments where speed and readability matter most.
Creative should remain light, direct, and consistent with fast-moving update surfaces.
Sponsored inventory

Sponsored content formats

Public brand-storytelling formats available on the frontend.

Sponsored Feature

A homepage promo card with clear labeling, image-led presentation, summary, and CTA.

Sponsored Article

A public article page with trust labeling, sponsor disclosure, and optional CTA for longer-form brand storytelling.

Combo campaign

A connected path where a Sponsored Feature routes readers directly into a Sponsored Article.

Localization

Supported languages

English
Hindi
Gujarati
Planning

Creative guidance

Public guidance for planning creative before booking review.

Guidance 1
Use high-quality imagery, clean branding, and concise copy that remains legible across desktop and mobile placements.
Guidance 2
Ensure the destination URL matches the creative promise and is safe, functional, and reviewable.
Guidance 3
Plan localized creative early if the campaign needs English, Hindi, or Gujarati execution.
Guidance 4
Keep messaging appropriate to the selected format: ticker sponsors should remain concise, while sponsored content can carry more context.
Booking contact
Need availability or specification guidance?

Contact the ads desk for booking guidance, material specs, and scheduling support. This page remains public formats-only with no pricing.

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